Google announced an agreement to acquire AdMob, a mobile display advertising company, for $750 million. This acquisition will enhance Google's existing expertise and technology in mobile advertising.
For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content — allowing them to focus more on their users and less on how to generate revenue.
For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats.
Tuesday, November 10, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment